Thoughts on: Gojira's 'Silvera'

'When opening your eyes to the genocide, obstructions such as
flowers and ink should be removed as well.'
Magma is certainly shaping up to be a highlight album for Gojira. I'm almost certain that the band wishes to show that it's simple (yet unique) sound can evolve - or, at the very least, expand. Most, including myself, were really unsure of where they'd go after L'avant Sauvage and I'm glad to see that one of my favorite bands has yet to falter out after five albums. However, I'm somewhat thrown off by the creative direction that the video for 'Silvera' is pushing for.

You see, Gojira has always had it's own style of presentation atop the sound. Videos for tracks like 'Love,' 'To Sirus,' 'L'avant Sauvage,' and 'Vacuity' had a simple, straight-forward, message accompanied by videos that looked as if they came from a mid-90's art house production (except for maybe 'Vacuity'). Either way, every video seemed to express an implication of the human condition, but on a more personal and thoughtful scale. They complimented the tracks they were associated with. The 'Silvera' video aims for the sky, crashes through it, and comes down screaming. In this video, a lot is happening - even things that don't seem to coincide with the song at all. People are being raptured, thrust upwards into the sky, while a ugly woman is covered in flour as she dances. Faceless homosexual people are staring at mirrors as they kiss (a obvious reference to social media culture), some people aren't faceless or being taken by rapture, and a guy is dipping his face into black ooze - just cause it's creepy, I guess. Meanwhile, you're seeing people dancing like superheroes with black ink and flower pedals around their eyes,  By the time the video ends, the faceless people are still looking at their glass mirrors (in masses, no doubt some implication that they've lost their individuality), and people are jumping off buildings - hoping to be taken by the rapture before they hit the ground, Whoa.
This man likes his ooze, apparently, and white rooms.

I think individually these things would make sense with the songs overall message of change, but as a whole Gojira seems to have thrown everything in but the kitchen sink. Interspersed, scarcely, there are even images of pollution and ship-yards rusting in the water - which, on it's own, could have been a video. Sadly, the video 'Silvera' feels like it's a complete burn out of ideas. What happened to the side-lined message and odd simplicity of 'Stranded'? What even happened with this video?

Well, at least the song itself is outstanding. It doesn't really have the impact or lyrical change that 'Stranded' did - reverting back to the typical big message style everyone expects. Clean singing is here again, and I'm betting they'll be a permanent part of the band's song-writing from here on out. Though, no worries guys, clean singing has been going on since L'avant Sauvage, maybe a little before that - so it's nothing new. Difference is, with Magma it seems to be better implemented.